- Why they focus on their list
- They continue to run traffic
- They launch regularly
Have you ever wondered just how the “pros” or top marketers always seem to be successful? And it “seems” they do it with such ease.
How can they make it seem so simple?
And yet here you are just simply trying to get off the starting blocks…
Think about it, these “pros” also started from scratch at one point. They also started with no audience and no clue – but here’s what they do that “most” people don’t do.
They focus on building their list. Their list of subscribers, their list of people who are interested in what they do.
They created an offer around a subject that brought people towards them, and then they continued to share value with these people and nurture them – just bringing them closer into their world.
And there are a handful of people who do this one thing really, really well.
It’s a skill, which comes back to something that I’ve had to work on myself for a long time, and that’s …
These professional marketers are very good at building their list using a valuable lead magnet to attract the right people. They KNOW who the right audience for them is.
Just this simple thing can make a HUGE difference.
Build your list.
Email them with value regularly
Sell them what they want and need occasionally.
And when you continue to focus on building your list of engaged people, each time you launch you’re guaranteed a win!
They continue to run traffic
What if it’s a slow process?
What if through posting organically on social media your list building becomes really slow and seems to take f.o.r.e.v.e.r.???
Sometimes it can feel this way for sure.
But there is a shortcut. And that is you can pay to run traffic to your lead magnet. Using Facebook Ads or Google Ads, you can target a specific audience and pay to get leads. This definitely will speed up the process.
What if your list is already at 5,000 people, or maybe 10,000 or even 20,000+? Do you still need to run paid ads – surely this is enough?
The truth is that as your business evolves, people change and their business changes and over time people will drop off (unsubscribe) and maybe your audience will change.
This is why professional marketers run traffic all the time to their lead magnet and are always growing their list, and are always nurturing their list.
- Consistent with their list building activities
- Frequent with their correspondence with their list.
Corresponding with the list is just as important as list building. This is another common trap that newbies can fall into. They might have a massive list, but haven’t spoken to them in over 5 years? Effectively this means your list has now become a “cold” list and before any more correspondence goes out, they will need to be “re-engaged”.
Something else to be mindful of too, with the tightening up of email deliverability by many email service providers (especially Gmail, Mailchimp, Active Campaign, Keap, etc) you may find that emails people are sending to you end up in Spam or Junk.
This will happen if you don’t open their emails. Even though you’re on their list, unless you engage with their emails and don’t even open them, their emails will end up going into your spam folder.
The best way to avoid this is to make sure your content is valuable to them.
So now you have a healthy and engaged list…
You should launch regularly
I was recently at an event hosted by Daniel Priestley (who’s book, by the way, Oversubscribed, is amazing), and one thing he said resonated…
You should create a launch campaign once a quarter!
Wait – what on earth is a launch campaign?
So a launch campaign is when you create an (irresistible) offer and you offer this to people who follow you (your list/social media).
Depending on what type of offer you’re creating, you’ll need to consider how to present your offer to them, for example you can present this using a:
- Sales Page
- Video Sales Page
And the the biggest piece of advice I can give you when it comes to launching your offer is to research and understand people’s buying behaviour.
Through understanding the psychology behind what makes people purchase will allow you the advantage of how successful your campaign will be?
Here’s what I mean:
- Scarcity – you only have a few spots available
- Time – the offer is only open for (eg) 5 days
- Bonuses – offer extra bonuses to early birds who decide in 2 days
- Plot Twist – last minute bonus to help push people across the fence to make a decision.
By incorporating some of these elements into your campaign launch will increase the conversion rate of your course.
Let me know how you get on! I’d love your feedback.